This ain’t our first rodeo
With offices in Boulder, Colorado, and New York, Boomer / neXt is a national network of age-appropriate consultants, communications experts, market researchers and strategists who train brands to re-imagine and re-generate in the 50+ space.
This ain’t our first rodeo.
We’ve all been around the track a time or two in virtually every sector of the economy, working with some of the smartest brands out there. We’re straightforward, independent and we know our business.
And we connect with everyday folk in Boomer-world because that’s where we have lived all our lives. Not just as executives, consultants and entrepreneurs, but as consumers too – when it comes to brands, technologies, products and services we’ve been constantly comparing, trying, switching, being delighted, being disappointed and learning throughout our careers.
Boomer / neXt Certification™
Brands do not operate in a vacuum.
How they are perceived is not only about their latest products and marketing campaigns but also the context of history. For consumers in the 50+ space this involves a far longer timeline and a far more complex experience than for younger buyers and those just entering the market.
The unique Boomer / neXt Certification™ program is a proprietary, in-depth accreditation process our consultants complete to enhance their own expertise with a systematized re-immersion in Boomer-world dynamics.
The Boomer / neXt Team
MANAGING PARTNER: BARRY ROBERTSON – BOULDER, CO
After starting out at McCann-Erickson’s Marplan division in Los Angeles, as a young Boomer Barry co-founded J.D. Power & Associates with trailblazing mentor Dave Power before embarking on an independent career as a consultant, strategist and researcher for domestic and global brands, automakers and leading U.S. ad agencies.
A Boomer-world authority, his focus is on innovation, disruption and brand opportunity in the enormous and diverse U.S. 50+ space – the world’s 3rd largest economy.
MANAGING PARTNER: MARCUS MATTHEWS – NEW YORK, NY
Marc’s consulting, strategic planning and market research expertise is encyclopedic – from consumer goods, travel, automotive and financial to public and corporate policy assignments for clients in/from the US, France, Germany, Canada, Puerto Rico, The Dominican Republic, Mexico Kazakhstan, Brazil, Panama, El Salvador, Russia and Japan.
Born on the cusp of two generations, he is a Boomer/Gen X popular culture expert and ever so slightly enjoys driving his wife crazy by playing his harmonica around the house.
ETHNOGRAPHY & DATA HUMANIZING ADVISOR
MICHELLE SMYTH – CHICAGO, IL
Michelle is the founder and CEO of Pay Your Selfie, a consumer intelligence company that humanizes data about people’s attitudes, behaviors and lifestyles.
The PYS proprietary panel of 225,000 US consumers takes “in-the-moment” selfies via an ethnographic mobile platform while answering lifestyle questions over time to help brands truly understand consumers.
Her pioneering research method brings data about people to life on a broad scale, illuminating what percents alone cannot. Marketers, researchers and innovators use her patent-pending photo survey method to visualize and better understand consumers as they are, not as they portray on social media.
Pay Your Selfie has been featured in the Harvard Business Review, New York Times, and MediaPost, among hundreds of other media. In 2017, it won the Midwest Global Alliance/Polsinelli Innovation Award. Michelle is a frequent speaker at leading market research events such as IIex, TMRE and MRMW and storytelling events like PechaKucha Night.
When not analyzing selfie data, Michelle can be found playing frisbee with her dog in Chicago’s north side or cheering on her basketball-loving tween girls.
SENIOR CREATIVE ADVISOR
CHUCK NYREN – SEATTLE, WA
Chuck Nyren is an award-winning advertising video producer, creative strategist, copywriter, consultant, and author focusing on the Baby Boomer Market.
Chuck’s 40+ Market consulting portfolio includes AARP, Zoomer Media (Canada), The National Association of Home Builders, Harris Interactive, AstraZeneca, WPP and Omnicom Group units.
He is a member/consultant with The Faith Popcorn BrainReserve TalentBank, and is on the Advisory Board of GRAND Magazine for Grandparents.
A sought-after writer, Chuck is a Huffington Post contributing columnist and his book, Advertising to Baby Boomers, is a selected Classroom Resource of The Advertising Educational Foundation.
He has been a featured speaker at international business seminars and conferences in North America and across Europe. As a Boomer advertising expert, he has been interviewed by numerous media outlets, including The New York Times, The Los Angeles Times, The Dallas Morning News, CBS MarketWatch, Tiempos Del Mundo, Advertising Age and numerous media outlets worldwide.
SENIOR PUBLIC RELATIONS ADVISOR: SHIRA LYNDE – CHICAGO, IL
After nine years in journalism around the US and UK, Shira Lynde moved into public relations. In her more than two decades at leading global PR firms, she has counseled leading brands in such sectors as healthcare, energy, financial services and technology. Pro bono work has included NYC’s Sanctuary for Families, which aids victims of domestic violence, and the NYC Food Bank.
She remains a committed gym rat daily at 5:30 a.m. and is an avid hiker, camper, bicyclist and yogini.
SENIOR ADVISOR / COMMUNICATIONS: CURTIS SIMMONS – NEW YORK, NY
In a career that has always involved effective and meaningful communication at the forefront, New Yorker Curtis Simmons has held diverse positions in the public and private sectors, including stops at the Federal Reserve, several Manhattan newspapers and leading labor unions. He’s been a Professor of Journalism and Mass Communications, and currently serves as a Director of Public Affairs at the NYS Department of Financial Services. Away from the office, a major challenge these days is keeping up with his 6-year old daughter.
SENIOR ADVISOR / LIFE & CAREER COACH: CHARLES SHILLINGBURG – PHOENIX, AZ
Marketing coach and entrepreneur Charles Shillingburg trains brands and organizations to be their best and young professionals to soar. His expertise covers a broad range of capabilities and categories, from small and mid-sized businesses to multinationals.
A work/life balance expert, Charles devotes time to FEMA, wilderness rescue and The American Indian Chamber of Commerce. His is also an adjunct professor of strategy, marketing and management at the University of Phoenix.
STRATEGIC ALLIANCE / QUALITATIVE RESEARCH: Aperture Market Research – TAMPA, FL
Founded by cultural anthropologist Vincent Bailey, Aperture Market Research is full service qualitative research company serving clients in a wide range of consumer categories, with special expertise in travel, tourism, theme parks and automotive. The company credo: in the era of big data there is, more than ever, a crucial role for qualitative to help understand customers at a fundamentally human level.
STRATEGIC ALLIANCE / CAR-BUYING WOMEN EXPERT: HER CERTIFIED – PHOENIX, AZ
Business professional, automotive journalist and expert in women’s car buying dynamics, Cathy Droz created HER Certified™ programs to train manufacturers and dealerships to exceed women customer expectations and grow profits.
Cathy also consults with marketers, teaching techniques for more productive connections with women car buyers.
STRATEGIC ALLIANCE / PR & MARKETING AGENCY: Girlpower Marketing – SoCal
Girlpower Marketing, headed by CEO Linda Landers, is a public relations and digital marketing agency specializing in consumer lifestyle and financial services brands, with a unique expertise in reaching the most powerful consumers on earth: women. Girlpower Marketing has deep experience in content strategy, influencer engagement, brand experiences, social media and design.
STRATEGIC ALLIANCE / 50+ MARKETING AGENCY: Coming Of Age – CHICAGO, IL
Founded in 1991, Coming of Age is a full-service marketing agency – subject matter experts, problem solvers and creative professionals experienced in advertising and marketing to Baby Boomer and senior customers. COA provides a mix of traditional and online marketing services and combines these with the latest communications and performance management technologies.
SENIOR CONSULTANT: ANGELA BATTANI – DETROIT, MI
Strategic research and planning guru Angie honed her skills in a 25+ year career at Campbell-Ewald, Detroit. As the agency’s valued Consumer Insights Manager, she developed a unique ability to blend clear-headed market analysis and empathetic consumer back-stories to inspire C-E creative excellence and authenticity in dozens of brand categories.
Today, in addition to her independent market research consultancy, Angie gives back to seniors as a health and wellness mentor and paralegal services provider.
SENIOR CONSULTANT: ANDREA LEVY – NEW YORK, NY
Accomplished, multi-talented research and consulting professional Andrea Levy is as comfortable advising media clients, financial companies and lifestyle brands here in the U.S. as she is designing and conducting public opinion/policy studies in Central Africa, Sudan or Afghanistan.
A highly experienced focus group moderator herself, Andrea is especially skilled at translating complex consumer input into concise and actionable communications strategies for corporations, non-profits and government entities.
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