Data / Media Resources

INSIGHT PIECES, MEDIA RELEASES and SURVEY RESULTS

SPECIAL REPORT: Generation X: eXiles on Main Street?

October 2, 2017: 50 pages of data, backstory and analysis of Gen X as it leaves the 18-49 demographic to join the Boomers in the 50+ space

CLICK TO DOWNLOAD THE REPORT:  Generation X – eXiles on Main Street PDF 1002217

Boomer/neXt surveyed a representative sample of 510 respondents between the ages of 50 and 71 online from March 29-31, 2017. Results are issued based on topic.

August 16, 2017 GLOBETROTTING BOOMERS READY TO BOUNCE: 4 IN 10 CONSIDER RETIRING ABROAD / Survey finds younger, higher income Boomers are especially bullish on an “Expat Escape”

Topic: Survey Results Part 3 / Boomer interest in Retirement Abroad – the backstory of life-long evolving travel behavior

CLICK TO DOWNLOAD THE RELEASE: PRESS RELEASE AUGUST 16, 2017_Globetrotting Boomers Retiring Abroad

CLICK TO DOWNLOAD THE SURVEY RESULTS AND REPORT: Results_Boomers Retiring Abroad_The Backstory

July 18, 2017   50+ POPULATION FULLY ENGAGED, OCCASIONALLY ENRAGED, BY BRANDS AND ADVERTISING / Survey finds portrayals of frailty and dependency in ads annoy and exasperate

Topic: Survey Results Part 2 / Brands and Advertising, deals with respondents’ feelings towards brands and levels of engagement / irritation with advertising.

CLICK TO DOWNLOAD THE RELEASE PRESS RELEASE JULY 18, 2017_Boomers, Brands and Advertising

CLICK TO DOWNLOAD THE SURVEY RESULTS: BRANDS and ADVERTISING Results_Brands and Advertising

July 13, 2017    50+ POPULATION DETERMINED TO NOT FADE AWAY / Survey shows high levels of satisfaction, optimism and youthful pursuits

Topic: Survey Results Part 1 / Life and Living, deals with respondents’ outlook on life today and in their future.

CLICK TO DOWNLOAD THE RELEASE PRESS RELEASE JULY 13, 2017 _Boomer Life and Living PDF

CLICK TO DOWNLOAD THE SURVEY RESULTS: LIFE and LIVING Results_Boomer Life and Living

Click on an image to learn more about brand re-generation in the 50+ space / click Contact to leave a message

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