MEDIA RELEASES and SURVEY RESULTS
Boomer Survey, 2017 – Background
Boomer/neXt surveyed a representative sample of 510 respondents between the ages of 50 and 71 online from March 29-31, 2017. Results are issued based on topic.
August 16, 2017 GLOBETROTTING BOOMERS READY TO BOUNCE: 4 IN 10 CONSIDER RETIRING ABROAD / Survey finds younger, higher income Boomers are especially bullish on an “Expat Escape”
Topic: Survey Results Part 3 / Boomer interest in Retirement Abroad – the backstory of life-long evolving travel behavior
CLICK TO DOWNLOAD THE RELEASE: PRESS RELEASE AUGUST 16, 2017_Globetrotting Boomers Retiring Abroad
CLICK TO DOWNLOAD THE SURVEY RESULTS AND REPORT: Results_Boomers Retiring Abroad_The Backstory
July 18, 2017 50+ POPULATION FULLY ENGAGED, OCCASIONALLY ENRAGED, BY BRANDS AND ADVERTISING / Survey finds portrayals of frailty and dependency in ads annoy and exasperate
Topic: Survey Results Part 2 / Brands and Advertising, deals with respondents’ feelings towards brands and levels of engagement / irritation with advertising.
CLICK TO DOWNLOAD THE RELEASE PRESS RELEASE JULY 18, 2017_Boomers, Brands and Advertising
CLICK TO DOWNLOAD THE SURVEY RESULTS: BRANDS and ADVERTISING Results_Brands and Advertising
July 13, 2017 50+ POPULATION DETERMINED TO NOT FADE AWAY / Survey shows high levels of satisfaction, optimism and youthful pursuits
Topic: Survey Results Part 1 / Life and Living, deals with respondents’ outlook on life today and in their future.
CLICK TO DOWNLOAD THE RELEASE PRESS RELEASE JULY 13, 2017 _Boomer Life and Living PDF
CLICK TO DOWNLOAD THE SURVEY RESULTS: LIFE and LIVING Results_Boomer Life and Living
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