Reports & Downloads

 

Orientation: VizioNation RE-GENERATION Publications 

 

These low cost, highly visual and data-rich reports deal with topics that fall outside regular market intelligence programs due to budget constraints or pressing priorities of the moment.

They blend industry, government and social research data, cultural trends, long term brand perspectives and unique socio-cultural imprinting insights to provide powerful horizon stretchers to managers of marketing, advertising, brand strategy and product/UX innovation.

 

About Generational Imprinting and Silent Socio-Cultural Languages

Nobel Prize winner Dr. Konrad Lorenz famously became “mom” to a flock of baby geese to demonstrate that lifelong behavior can be subconsciously imprinted in the young at critical moments. On a more complex scale, people growing up at about the same time and witnessing the same societal events experience generational imprinting – including, in consumer cultures, by brands, products and advertising.

Thousands of cultural and societal touchstones are imprinted in consumers’ unconscious minds over the years – both by personal experience and as received history from previous generations. Inevitably, brand and product perceptions today are rooted in a faded past that still shapes consumers’ feelings in ways they cannot fully remember, understand or explain in conventional surveys.

Brands evolve and reinvent, but their messaging is still filtered through the silent languages of consumer imprinting in which fluency is key to true engagement.



2021 Portfolio: Free Content

Exclusions: Reports and content are not available to, and may not be shared with, market research or consulting companies. VizioNation entertains joint venture engagements – contact us to discuss.

 

Photo-Survey: Millennial and Gen X Women Embrace the America Dream

1,000 women aged 18-49 reveal what “The American Dream” means to them. We went deep beneath the easy headlines to find that, rather than dwell on social inequality, 70% feel they have either achieved it or are confident they will.

In fact, these typical American women explain and experience The Dream in unexpected, heartwarming ways rooted in down-to-earth everyday life culture.

Free report: A 40 page overview of findings from this remarkable study – note, the full report is available to licensed subscribers only. CLICK to request download.

 

Culture Clash: Humble American Cupholders vs. European Automakers

American Millennials grew up in cars with cupholders – debuted in Lee Iacocca’s minivan twins, Plymouth Voyager and Dodge Caravan (1983) before going viral.

Euro-car brands dissed this down-market disconnect from elite autobahn élan before, forced to learn U.S. coffee and soft drink ecosystems, they yielded to the proletarian tide. Billions of marks/kronor were lost for want of cultural curiosity. 

Free report: CLICK to request download.

 

Frontiers of Boomer Culture: Granola Bars, Running Shoes & SUVs

20th century socio-cultural emphasis on expansion and personal reinvention culminated and coalesced in “crazy” California. Under the radar, hip young West Coast Boomers channeled counterculture to connect “faddish fringe” attitudes, brands and products that would become staples in modern Millennial lives.

Silent and unseen, that secret Boomer imprinting still operates – powerful as ever.

Free report: CLICK to request download.

 

2021 Portfolio: Licensed Content

Exclusions: Reports and content are not available to, and may not be shared with, market research or consulting companies. VizioNation entertains joint venture engagements – contact us to discuss.

 

Crossing the Groupthink Chasm to the Worlds #3 Economy

Americans 50+ create the world’s #3 economy behind the U.S. itself and China but receive less than 10% of the U.S. ad spend. The excuse? Obsolete ageist groupthink that claims they do not adapt, are easy to engage and damage brand image.

We guide visionaries across this costly cultural chasm to grab brand share from incurious laggards who cling to old Mad Men myths because, well, everyone does.

Single subscriber: $795 (1-10 downloads). Enterprise price: $950   CLICK for information or to order.

 

Volkswagen, Cadillac and the Failure of Thinking Small 

Textbooks laud VW’s 1960s Think Small ads. In fact, they imprinted Boomers in ways that almost destroyed the brand and, 40 years on, Cadillac as well. 

This authoritative analysis shows how lack of creative vision in the 50+ demo can devastate over-confident brands. As Millennials finally buy new autos and Gen X moves up to luxury, forgotten Boomer attitudes still wield awesome power.

Single subscriber: $995 (1-10 downloads). Enterprise price: $1,200   CLICK for information or to order.

 

Generation X: Misunderstood eXiles on Main Street

Long misidentified and misrepresented as slackers and no-hopers, Gen X has assumed real power. Except in brand world where, each year, 4 million prime-earning Xers are recast as “old” and exiled from ads as they exit the 18-49 demo.

Data rich and highly visual, eXiles on Main Street is THE definitive clarification of Gen X identity, socio-cultural software, buying power and purchase priorities.

Single subscriber: $795 (1-10 downloads). Enterprise price: $950   CLICK for information or to order.

 

Brand Courtship in the 50+ Demographic: Do’s and Don’ts

Brands are like suitors whose intended partners want to be courted not just desired. But this national survey found too many over 50 feel disparaged instead.

Contents: everyday life attitudes, aspirations and motivations behind the “courtship scores” of 40 top brands – including 20 automotive. Shock findings: the winners who refute 50+ demo myths, the losers who should know better.

Single subscriber: $1,200 (1-10 downloads). Enterprise price: $1,475   CLICK for information or to order.

 

Car Interior Scenes & Secrets of Millennials and Gen X Drivers

Key Finding: 88% of Millennials and Gen Xers want better vehicle interior storage solutions

Authored by consumer behavior experts for automaker suppliers, brand strategists and UX/product planners and for their advertising agencies.

This breakthrough 230 page report documents vehicles as problematic mobile 21st century habitats that bear little resemblance to the idealized interiors of design studios and promotional materials.

Single subscriber: $3,200 (1-10 downloads). Enterprise price: $3,950  CLICK for information or to order.

Our unique Interior Archeology technique avoids the artificiality of traditional interior UX research by catching drivers unprepared. Report includes:

  • Behavioral data from a national sample of  600 Millennial and Gen X drivers
  • 100 in-depth vehicle excavations and storage feature/area inventories  
  • Comprehensive interior photo gallery – cargo and “stuff” to children and pets
  • Storage feature importance in vehicle choice, current vs. next vehicle
  • Food and drink in the vehicle: impacts & implications
  • Socio-cultural dynamics shaping driver usage, attitudes and behavior
  • Interior UX optimization: solutions and suggestions

Interested parties can sample a few Fast Facts & Photos at no charge: 

  • The Manager’s Dilemma: Is What Consumers Say in Surveys Really True?
  • Pets on The Loose: Not Cute – Unsafe
  • Stuffed Cupholders Carry Far More “Stuff” Than Cups

CLICK to request Fast Facts & Photos download