Seminars & Resources

Brand re-generation seminars: time for brands to pause and reflect

“Whenever you find yourself on the side of the majority, it is time to pause and reflect” (Mark Twain).

The mainstream brand majority believes consumer adaptability peters out at age 50, that they are easy to persuade via conventional media and their presence in advertising turns off younger prospects.

On the other hand, pretty much everyone in the business knows the 119 million American consumers age 50 and above represent the world’s 3rd largest economy after the U.S. itself and China, and own over 80% of U.S. household net worth.

Clearly, it is time for brands to pause and reflect – and to re-imagine and re-generate in the 50+ space.

Boomer / neXt conducts Brand Re-generation seminars and workshops to help disruptives leap the conventional wisdom chasm and increase brand share at the expense of lethargic competitors. Partial agenda:

  • Leaping the chasm … rethinking the challenge of engaging Boomer / neXt
  • Authenticity  immersion in Boomer-world as experienced by those who live in it
  • Pathways … how Boomer / neXt became America’s most adaptable generation
  • Segments and tribes … Boomer / neXt unifiers and differentiators
  • Trendlines … economic, social and cultural evolution – past, present and what’s next
  • Adaptability … Channeling adaptability for new concepts, products and technologies
  • Messaging … how to access inner minds and hidden triggers for smarter communications

Syndicated reports and Think Pieces for visionaries in the 50+ space: an unfair advantage

Members of the Boomer / neXt generation grew up in a world created by visionaries. Immersed in the everyday symbols of a progressive America, upbeat and focused on the future, they were inspired to produce their own visionaries and shape the 21st century experience.

Visionary is also the theme of Boomer / neXt syndicated reports, surveys and Think Pieces. Stimulating creative curiosity, they give advertising agencies and brand managers innovative input on 50-plus consumer dynamics in key product categories.

Of course, the Big Idea of brand re-generation in the 50+ space is disruptive – only the daring will adopt it. Late-comers will complain the winners had an unfair advantage, but that’s the Boomer / neXt mission – creating unfair advantages for those who can imagine new destinations.

 DOWNLOAD our free Think Piece, Crossing the Chasm to the World’s 3rd Largest Economy: The U.S. 50+ Space to get started on the journey.

Exclusions: Reports and content are not available to, and may not be shared with, market research or consulting companies. Boomer / neXt entertains joint venture engagements – contact us to discuss.

Vizionation™ Syndicated Research Reports: Immersion  :  Imagination  :  Inspiration

Vizionation™ is our multi-generation consulting and research arm, publishing innovative high value/low cost syndicated reports across a wide range of consumer categories and topics.

These highly visual reports immerse managers in everyday consumer lives, humanizing data and revealing the hidden socio-cultural factors behind product requirements and purchase decisions.

Click on the icon below or the menu tab above to see the latest and upcoming publications.

Click on an image to learn more about brand re-generation in the 50+ space or about the latest Vizionation reports.

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